The lush, green pastures of Western Victoria are synonymous with rich country tradition. For more than 90 years these paddocks have produced the milk that Western Star proudly use to create their famous butters and spreads. Still made in the original factory in Cobden, Victoria, it’s no secret that the butter is great, and the flavour is real.
Overlaying with a bigger and brighter red star brandmark speaks strongly to the brand’s enduring promise of quality and approval. And in stamping their pride and place on the pack, Western Star were able to unlock over 15% growth in value and in 2020 has MAT growth of 20%.
