About

It started in the late 80s, an after school job at Great Aunty Dawn's milk bar on Fitzroy street in Kerang. For my brother and I stacking fridges, packing chips and ciggies and helping ourselves to the lolly jars became our afternoon routine.

Image by Eamon Donnelly

I didn't know it then but I was surrounded by the world of branding. Allens, Peters, Streets, Coke, Peter Jackson and Big M. Arnott's, Schweppes and Cadbury.

At school I was the kid who could draw. Forever scribbling away I found great satisfaction in taking what was in my mind and putting it down on paper.

These two early influences would come together later in life to lead me down the path of design and branding. Taking those formative influences of Aunty Dawn's milk bar and my passion for drawing I have forged a career as a passionate and driven brand and packaging designer.

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